BI #1 Business Intelligence Solutions in Riyadh Jeddah Makkah Madinah Khobar Saudi Arabia KSA Why do senior executives of prominent firms in the Life Sciences industry consider Modern BI for All as a continual journey? Where are each of their organizations in that journey? And what advice do they have for other business executives, regardless of industry, who are either on the same route or considering how and when to get started?

Those were just a few of the questions addressed at a recent Domo-hosted roundtable session including Merck and Astellas Pharma data and analytics enthusiasts. And the answers they offered were exactly what anyone looking for to challenge established BI methodologies was looking for.

BI#1 Business Intelligence Solutions in Riyadh Jeddah Makkah Madinah Khobar Saudi Arabia KSA

Business Leaders Describe Their ‘Modern Business Intelligence Solutions in Riyadh Jeddah Makkah Madinah Khobar Saudi Arabia KSA for All’ Journeys

Significant Data

The panelists made it apparent from the start that their separate organizations’ Modern BI for All journeys begin with identifying where all of their significant data resided—including third-party data and data from offline systems—and then finding out how to bring it all together.

Collaboration

The latter half of that essential first step was completed in collaboration with Domo, whose Modern BI platform enabled them to create high-value dashboards and cards that anybody with authority within their Business intelligence services in Riyadh Jeddah Makkah Madinah Khobar Saudi Arabia KSA could easily access from any device.

Digital Marketing & Consumer Experience

Astellas Pharma’s head of digital marketing and customer experience, Vince Kelly, said, “With that data in our hands, we could do something with it.” “We could model it and draw conclusions from it.”

Pillar of Modern BI

Merck and Astellas Pharma were able to build real-time reports at scale and even shift data from Domo to other platforms after establishing a level of data agility, which is a cornerstone of Modern BI for All.

Travel & Meetings

Was it simple to get to this point? No, not at all. But, as Janine O’Connor, who manages Merck’s travel and meetings operations’ technology, data, and analytics activities, put it, there’s no way around it.

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Data Literacy

In terms of how data literacy has progressed at Merck and Astellas Pharma since they began their business intelligence solutions in Riyadh Jeddah Makkah Madinah Khobar Saudi Arabia KSA transformation programs, Phil Hodes gave Merck a “3 or 4 (on a scale of 0-10),” whereas Vince used a baseball analogy to answer the topic.

“Everyone believes they’ll hit nirvana right away,” Vince explained, “but the truth is, you won’t get anywhere without at-bats.” People require more repetitions in order to grow more comfortable. That is exactly what is happening to us.

Visit Market

“Involving everyone in data has revolutionized the way we prepare and go to market. Of course, we still have a long way to go—we’re only in Year 3 of our journey—but the mindset of “How rapidly can we make adjustments?” has helped us get there. ‘It’s clear that the tide is turning.”

To put it another way, at Astellas Pharma, establishing a culture that understands how to look at data is opening the door to informed action, which is the third and final—and maybe most important—element of Modern BI for All. It’s the feature that distinguishes companies since it’s where the true value in data resides.

“For us, that means shifting the focus from ‘What?’ to ‘What’s next?’,” said Phil, who oversees Merck’s travel and meetings division’s process excellence and enterprise projects. “It’s what will allow us to get beyond asking, ‘What happened?’ and instead ask, ‘What can or should we do in the future with the help of Business Intelligence solutions in Riyadh Jeddah Makkah Madinah Khobar Saudi Arabia KSA?’

“When should a digital event be held? What is the best location for a meeting? To whom should we extend an invitation? That’s where a lot of our attention is right now because having that type of insight and knowledge gives you actual decision-making power.”